"The reason that a product 'everyone likes' will fail is because no one 'loves' it. The only thing that predicts success is passion, even if only 10 percent of the consumers have it. For example, I'm willing to bet that when the TV show Baywatch was tested, 90 percent of the people rolled their eyes and gave it a thumbs-down. But I'll bet 10 percent of the test audience had tents in their pants. Bingo."
- Scott Adams (Stick to Drawing Comics, Monkey Brain!)
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