"The Trade"

"If you keep too busy learning the tricks of the trade, you may never learn the trade."

- John Wooden

This is exactly what Dr. Squat was saying when he talked about the futility of "routine whoredom". The "trade" for strength and conditioning coaches is to make their athletes and clients stronger, faster, more resilient, BETTER. There are no "tricks", unless you consider proper programming and consistent effort, recovery and attention to skills "tricks".